About Aspire Interiors
Our Story
Aspire Interiors began as an experiment.
In 2025, we built an AI architect and interior designer — a system grounded in professional design knowledge, market research and current trends — and started posting the rooms it designed. The videos took off: millions of views, a community that grew past 130,000, and a comment section that kept asking the same question — can it design my room?
Now it can.
The Founder
Mark Lunnemann
20+ years in sales
Founded a furniture website — £1.9M in sales in 18 months
Built a second brand — £400k in sales
Agency years: websites, marketing and advertising for fireplace companies
London-based
“The videos were meant to showcase what the AI could do. Then people started asking for their own rooms — from the US, the UAE, South Africa, everywhere. So we built the app.”
More about Mark LunnemannLinkedIn →Why Aspire exists
Before Aspire, Mark spent more than twenty years in sales — then launched a furniture website that did £1.9M in its first eighteen months, helped other companies grow online, and built a second brand that did £400k. The day job became the fireplace industry: websites, marketing, advertising — everything those companies needed to grow. Through them came a front-row seat to bigger projects: interior designers and architects working on serious homes.
When AI tools arrived — first ChatGPT, then building directly with LLMs through tools like Cursor and Windsurf — he started experimenting. In 2025 the experiment became something bigger: an AI architect and interior designer with real design knowledge behind it. Aspire Interiors was created to showcase what it could do. It was never meant to be the product.
Then the internet found it.
Three months of posting, then a three-to-four-month break — and the leads arrived anyway: homeowners in the US, the UK, the UAE, Saudi Arabia, South Africa. Not small projects, either. The largest enquiry was a 45,000-square-foot home with a basketball court in the basement.
Aspire was still the side project; the fireplace companies were — and are — the main work. So the experiment was pointed at that customer base: media walls with fires. The content took off again, millions more views — and this time the comments had changed. People weren’t just admiring the designs. They wanted them for their own homes.
So we built the app. Aspire Interiors puts the AI architect and interior designer in everyone’s pocket: upload a photo of your room, describe what you want — or upload anything that inspires you — and see it redesigned in about a minute. The experiment became the tool. Built so everyone can have their dream home.
What Aspire is
An AI interior design app for iOS, with five ways in — Bespoke, upload an image, upload a mood board, Materials, or Fixed Styles — and 300+ preset designs to start from. Every new account gets 2 free designs. A design takes about a minute.
What Aspire isn’t
AI finds the direction; humans handle structure, measurements and the build. A designer’s concept stage typically costs £500–£1,500 per room (indicative) — they’re different tools for different stages.
The evidence
Resources
Learn & Explore
Discover guides, comparisons, and inspiration to help you design your perfect space.
The next room in this story is yours.
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